CAPITAL ONE

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CHALLENGE

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People tune out financial products advertising. But financial services brands have to be memorable due to long purchase cycles.​

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THE STRATEGIC ROlE

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SVP, Group Strategy Director and co-lead of a multi-disciplinary strategy studio across Capital One's national agency-of-record.

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​THE STRATEGIC IDEA

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[Not publicly shareable — this is currently active]​​​​​​​​​

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HOW IT CAME TO LIFE

Celebrity-led integrated, multi-platform campaign featuring Samuel L. Jackson, Charles Barkley, Spike Lee, Jennifer Garner, Taylor Swift, Magic Johnson, Derek Jeter and others. Key cultural moments including NCAA and MLB sponsorships.

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IMPACT​​​​

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• Growth of +24% in domestic period-end loans business (aka, credit cards) to $147.7 billion. Many factors contributed to this growth, including the effects of the brand & advertising.

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• Immediate, sustained double-digit YOY growth in purchase volume from the launch of Capital One's Venture X card. - WSJ

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• "One of the most entertaining and consistent campaigns in America." Among the top 20 of 1,000+ category ads researched. - System1 Research

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• Gold Addy Award, Clio, Shorty Finalist (social media).

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Developed with friends at GSD&M and Capital One.

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